Adobe is trying to make its AI generators idiot-proof in Premiere

Suspenseful clock ticking… as you wait for AI to take your job. | Image: Adobe Adobe is overhauling how editors interact with AI in its Premiere professional video editing software.

Its new Generative Media tool makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline. The generators themselves aren't entirely new; the big change is how easily you can access them without breaking your workflow.