AI ‘content creators’ are getting harder to spot

Aitana Lopez, AI avatar by creative agency The Clueless. | Image: The Clueless This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on AI confusion, follow Robert Hart. The Stepback arrives in our subscribers' inboxes at 8AM ET.

Opt in for The Stepback here. How it started At first, AI influencers were relatively easy to identify - and to ignore. Aside from the occasional bursts of hype, they didn't seem to change much about the way social media worked.