Amazon is adding a vertical video feed to Prime Video

Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new "Clips" feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it.

Prime Video previously offered a TikTok-style feed with NBA game highlights, but now you can see snippets from titles offered on the platform by scrolling down to the Clips carousel on the app's homepage.