Amazon is launching AI-generated custom merch

Amazon is expanding its print-on-demand features to AI-generated designs created using Alexa for Shopping for products like T-shirts, water bottles, and hoodies. Shoppers can use text prompts to generate images that are then printed onto blanks for sale on Amazon.

They can then share the link to the design so other people can buy the same custom item. Amazon offers family reunions and pet-themed designs as use case examples, but the feature also threatens an entire ecosystem of drop-shipped products - as well as other custom printing companies.