Apple’s AI pitch will live or die by its privacy promise

Apple says its cloud processing is as private as on-device, despite expanding to run on Google’s servers. | Screenshot: Apple WWDC 2026 keynote As expected, yesterday's WWDC keynote was mostly about AI.

And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn't rush into AI because it was taking its time to do things right. In this case, "right" means "with more privacy than anyone else. " It's a good pitch - the question will be how well it holds up.