Apple TV is hitting its stride

Maximum Pleasure Guaranteed. | Image: Apple Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality over quantity. It has far fewer shows and movies than the likes of Netflix or Disney Plus, but generally speaking, the projects it does put out are quite good.

It's a strategy that has brought comparisons to the HBO of old, and 2026 has featured a particularly strong mix of new hits and returning favorites. It took a few years, but Apple TV seems to be finally hitting its stride.