Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12. 99 per month to $14. 99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99.

Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's other subscription services, from $19. 95 per month to $21. 95.