Disney Plus tries a new AI-powered search

Disney’s AI tools for Disney Plus and ESPN. Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations.

Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new tool, which is "a limited beta experiment" that's in testing with a "small group of select subscribers," is intended to recommend content that "fits the moment.