The future of Hollywood isn’t feeding prompts into vanilla gen AI models 

Concept art from Dear Upstairs Neighbors that used to train custom builds of Google’s Veo and Imagen models.

| Image: Google DeepMind For all the noise that's been made about how generative AI is poised to revolutionize the filmmaking industry, there haven't really been any projects created with the technology that felt like the sort of entertainment people would pay to see.