The iPhone 18 Pro’s big camera update is all about the small gains

Ice cold. | Photo: Amelia Holowaty Krales / The Verge Last week, Apple announced an iPhone unlike any it has made in the past. An iPhone that has seemingly already led several other phone manufacturers to pursue entirely different designs for their flagship products.

A remarkably distinct device with the kind of "I can't believe they did that" software touches that Apple sometimes pulls off when it's at the top of its game. That phone is not the iPhone 18 Pro.