Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple is planning to raise prices in response to the ongoing memory shortage.

In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable.