X says top accounts steal videos from other users as it announces new video tools

Nikita Bier, X's head of product, said in a post on Monday that "[m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral," while noting that videos on the platform "make up close to half the impressions on X.

" According to Bier, X is launching a new in-app video editor and recorder to address this "recycled content," so that "some videos on X can finally be original content that doesn't exist on other platforms.